HEB & Hill Country Faire Fruit BarS
Segmented Packaging System

A laddered packaging system concept designed for the HEB chain of grocery stores. HEB brands their higher quality products with specialty names, so I chose to brand the HEB brand fruit bars as “Sweet Escapes.” The Hill Country Faire fruit bars have a design and system that reflect their lower price point.

Please note: This is an independent, non-commercial project with no affiliation to or endorsement by HEB.