Gucci Bloom collector’s box packaging design
This conceptual luxury packaging design for Gucci Bloom perfume draws inspiration from surrealist art to create an experience that is both elegant and whimsical. The outer packaging features a custom watercolor design, created from scanned watercolor paintings, overlaid with a black laser-cut metal layer that slides off, which adds texture and depth. Each of the three scents is distinguished by its own watercolor hue—blue for the main scent, with green and yellow-orange for the other two. Gold leaf accents adorn the top and bottom packaging panels, enhancing the luxurious feel. A custom logo integrates Gucci’s existing wordmark with a custom typeface for the word “Bloom.”
The perfume bottle itself is designed to resemble an orange, reflecting the neroli and orange blossom notes of the fragrance. The textured glass body mimics the fruit's exterior, while the cap, reminiscent of an orange blossom branch, features gold accents.
The accompanying luxury gift box is a painted and glazed ceramic piece, showcasing a parquet-style pattern alongside the watercolor imagery from the outer packaging. Inside, the perfume bottle rests on an orange silk pillow, secured by a laser-cut metal panel that echoes the exterior packaging pattern. This project was realized through 3D renders using 3D Studio Max and Adobe Substance 3D Painter and Stager, as well as physical prototypes crafted with the assistance of packaging printers and laser-cutting techniques.
ROUGH PROTOTYPE
Crafted with precision and meticulous attention to detail, the boxes are constructed from 18pt premium soft touch matte cardstock, using reverse tuck fold. Elevating the aesthetic, the encasement is fashioned from laser-cut balsa wood, painted to emulate the sleek allure of black metal. The crowning touch comes in the form of hand-applied gold leafing on the top of each box, adding a feel of opulence. The iconic Gucci logo is laser-cut from balsa wood and painted with a lustrous gold finish. The printed interior of the large-sized box is created with vinyl stickers, showcasing an intricate fusion of premium materials and design elements that define the exclusivity and glamour associated with the Gucci brand.
Please note: This is an independent, non-commercial project with no affiliation to or endorsement by Gucci.
