A multi media travel ad campaign concept for the Bisti Badlands, New Mexico. Inspired by the alien-like geological formations, I opted for a design that put more emphasis on the photography of the extra-terrestrial landscape. The color palette was chosen to mimic the creepy, otherworldly atmospheric colors found in alien movies and TV shows, further emphasizing the main messaging: that coming to the Badlands is like stepping foot onto another planet.

This juice bar menu system and packaging design plays up the cutesy aspect, enticing the customer with fun imagery and bright, inviting colors. The unique title treatment and custom illustrations give the juice bar a playful feel. The cup packaging utilizes the dome of the cup lid to visually create the head of the octopus, bringing the illustration into the package itself.

11"H x 17" W

Inspired by travel blogs and travel souvenirs, this spice catalog is designed as if it were a collection of memories from one's travels. Each spread is localized to its own region, containing elements unique to that location - as well as a recipe card and the pricing information for the spices used.

15”H x 9”W
12” H x 5”W
8.5”H x 5.5"W

A concept for a redesign of the menu system for Faith and Flower, a trendy restaurant in the financial district of Downtown LA. The restaurant is named after it's current street, Flower St. and the name of the street back in the 1920's, Faith St. I was inspired by 1920's Los Angeles, and incorporated art deco and nouveau elements to the menu in order to bring the vintage LA glam feeling to the present day. The menu system contains three main menus, featuring gold foil embossing.

Spinfish Poke House was a restaurant located in Pasadena, California. I was engaged by Spinfish to create their menu system, employee t-shirt design, and investor pitch deck.

Posters created for the Sherman Oaks Galleria 2015 Dancing Under the Stars event.

8.5" H x 22" W
55 Page, Perfect Bound

An annual report created for Douglas Emmett, a national commercial real estate firm. This report showcases not only financials and statistics, but community outreach and local involvement as well.